Recipient Variables

Last updated: 29 December 2025

Variables are attributes that allow you to structure and describe data about the recipient of the broadcast.

For example, the recipient's name, car brand, email, personal manager's name, contract term, number of credit cards.

Create and use variables to personalize your broadcasts: call the recipient by name or position, mention the products they use, name their pet.

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Phone number, first name, last name, middle name, date of birth, gender — variables available by default.

The recipient's phone number is their primary identifier in edna Pulse.

How to Add a Variable

1. Go to the Audience section.

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   For your convenience, use the recipient search by phone number, ID, or name.

2. Click on any recipient's name or select Edit from the action menu.

3. Go to the Variables tab and click Assign Variable .

4. Open the Variable Name drop-down list and click Create Variable .

5. Enter the variable name.

6. Select its type from the drop-down list: Number, String, Date, or Boolean value.

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   The value you can assign to a variable depends on the type of variable you choose.

7. Click Add, now this variable can be assigned to recipients.

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   Creating a variable in a specific recipient's profile does not automatically assign that variable to them.

How to Assign a Variable

Assign to one recipient

1. Go to the Audience section.

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   For your convenience, use the recipient search by phone number, ID, or name.

2. Click on any recipient's name or select Edit from the action menu.

3. Go to the Variables tab and click Assign variable .

4. Select the required variable from the Name of the variable drop-down list.

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   The drop-down list contains all available variables, for convenience, use the search by name.

5. Assign a value to the variable and click Add.

6. (Optional) Assign other variables to the recipient.

7. Click Save to save the changes to the recipient's card.

Assign to multiple recipients

Follow the instructions for uploading the file with the list of recipients. After uploading the file to your edna Pulse personal account, you can assign variables to any number of recipients in bulk.

How to Upload a List of Recipients

If the required variable is not in the list, the sequence for adding it during bulk recipient upload is similar to adding a variable in the recipient card.

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If the number you are uploading has already been added to your edna Pulse personal account, the recipient's card with this number will be updated automatically.

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You can also edit recipient variables using the edna Pulse API.

API edna Pulse: Updating Client Data