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How to Add a Broadcast Recipient

Last updated: 29 December 2025
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The recipient is the customer to whom you will send messages in communication channels via your personal edna Pulse account or via the edna Pulse API.

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edna Pulse will automatically create a recipient card if a message is received from a recipient who is not in the audience.

Add a Single Recipient​

  1. Go to the Audience section and click Add to database → Add client.

  2. Please enter the recipient's mobile phone number with the country code.

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    Recipient phone numbers can be specified in one of the following formats: +X-YYY-ZZZ-ZZ-ZZ, +X YYY ZZZ ZZ ZZ, +XYYYZZZZZZZ, where +X is the international country code, YYY is the city or mobile operator code, and ZZZ-ZZ-ZZ is the subscriber number.

    The number of characters in codes and subscriber numbers depends on the country and mobile operator.

  3. (Optional) Provide other personal details of the recipient — last name, first name, middle name, gender, date of birth.

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    By default, all of the specified data becomes recipient variables. You can use these variables in mailings to personalize them.

  4. (Optional) Assign tags to the recipient and add additional variables for them.

    File IconHow to Configure Tags File IconRecipient Variables

  5. Click Save.

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You can also add a recipient using the edna Pulse API.

File IconAPI edna Pulse: Creating Recipients

Adding Multiple Recipients​

If you want to add multiple recipients at once, make a list of them and upload it to edna Pulse.

File IconHow to Upload a List of Recipients