Placeholders in WhatsApp Templates
You can use placeholders (strings of characters) in WhatsApp operator templates. In a custom template that is based on a registered operator template, you can enter a specific value of a placeholder when setting up a broadcast. It can be any combination of words, numbers, symbols (except &), and spaces or a variable. Use variables to make your messages more personal, for example, address clients by name or mention their pet’s name.
To add such a placeholder to a template, click anywhere in the Template text box and click the <I> button.
Example
When setting up a broadcast based on this template, you can create several messages:
- Dear Ms. Jackson, edna has been updated to version 1.5. 🔥 For the details on the new features, go here
https://edna.io/news/version_3.1 - Mike, edna has been updated to version 1.6. 🔥 For the details on the new features, go here
https://edna.io/news/version_3.2, and don’t forget to subscribe to our newsletter to never miss an update and other important news. - Hi Han, we are happy to announce that edna has been updated to version 1.7.🔥 For the details on the new features, go here
https://edna.io/news/version_3.3
Remember that your operator template must pass the verification by Meta. Design your template so that a Meta specialist can understand your plan for placeholders.
A message with adjacent placeholders without a context may fail the verification.