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WhatsApp Template Headers

Last updated: 13 November 2023

When creating a template, you can add a header to it. You can include information that is important to the customer in the header — they will notice it first.

There are four types of headers available:

  • Text — a text header differs from the main text of the message in that it is bold and separated by an enlarged space. It should not exceed 60 characters.

  • Video — videos in .mp4 and .3gpp formats are supported.

  • Image — images in .jpeg, .jpg, and .png formats are supported.

  • Document — documents in .pdf format are supported.

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    Uploaded files must not exceed 5 MB in size.

    Example of a text header above the template text:

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If you select any type other than text, there is no need to attach an actual file, as you will select the specific file when setting up the broadcast, and it may change from time to time.

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You cannot change header type after your template is approved. For example, if your template was approved with an image header, you cannot attach a video or a file to custom templates based on it.