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Final Report on WhatsApp Channel Messages

Last updated: 7 March 2025

Sections of the final report on WhatsApp channel messages:

  • License.
  • MAU/AMAU.
  • Conversations.
  • Outgoing messages.
  • Incoming messages.
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MAU (Monthly Active Users) — the number of unique user phone numbers from which incoming messages were received and to which outgoing messages were successfully delivered during a calendar month.

AMAU (Average Monthly Active Users) — the number of additional active unique user phone numbers beyond the billing plan package.

License​

License Period​

Possible license types that determine its validity period:

  • Monthly
    — valid for one calendar month and renewed on the first day of each month.
  • Annual
    — valid for 12 calendar months. Renewed on the first day of the month following the license expiration date.

License Validity Period​

The calendar period during which the license is valid.

  1. Upon activation:

    • Monthly
      Number of days remaining until the end of the calendar month from the date of license activation.
    • Annual
      11 full months and the remaining days of the month in which the license was activated.

  2. Upon renewal:

    • Monthly
      Full calendar month from the date of license renewal from the first day of the month.
    • Annual
      12 full months starting from the first day of the month in which the license was renewed.

License cost according to the billing plan​

The fixed cost of the license, set by the billing plan. The currency of your edna Pulse account is specified.

To view the billing plan for the channel, go to Profile → Company Profile → Pricing → Active pricing in your edna Pulse account.

Actual amount charged for the period​

The actual amount charged for the license period. The currency of your edna Pulse account is specified. During the license activation period, the cost is calculated in proportion to the number of days in that period.

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The prices in the License cost according to the billing plan and Actual amount charged for the period columns are indicated including VAT.

MAU/AMAU​

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MAU (Monthly Active Users) — the number of unique user phone numbers from which incoming messages were received and to which outgoing messages were successfully delivered during a calendar month.

AMAU (Average Monthly Active Users) — the number of additional active unique user phone numbers beyond the billing plan package.

License cost​

The license cost set by the billing plan for the selected reporting period. The currency of the edna Pulse account is specified.

MAU in the package​

The number of MAUs for the selected reporting period in accordance with the billing plan.

Current number of MAU​

The number of MAU for the selected reporting period at the time of generating the final report.

MAU balance​

The number of MAU available for sending at the time of generating the final report according to the package set by the billing plan.

Current number of AMAU​

The number of AMAU for the selected reporting period at the time of generating the final report.

Price per AMAU​

The price per AMAU for the selected reporting period, as set by the billing plan. The currency of the edna Pulse account is specified.

Total for AMAU​

The cost of all AMAUs for the selected reporting period at the time of generating the final report, as set by the billing plan. The currency of the edna Pulse account is specified.

Conversations​

Type​

Possible conversation types:

  • Free entry points — conversations that are not charged.
  • Incoming — conversations that begin after messages are sent from clients.
  • Service — conversations that begin after sending service template messages of the UTILITY category.
  • Authentication — conversations that begin after sending service authentication messages of the AUTHENTICATION category.
  • Marketing — conversations that begin after sending service marketing messages of the MARKETING category.

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Total​

Total number of conversations of each type.

Free​

Number of free conversations.

Charged​

Number of conversations for which payment is required according to the current billing plan.

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The cost of a conversation is determined by the country code of the WhatsApp user with whom the dialogue is conducted. To open additional information, click Details in the required line of the report.

Outgoing messages​

Type​

  • Chat messages — messages sent without a template.
  • HSM (Highly Structured Message) — messages sent using a pre-prepared template.

Total​

The total number of all outgoing messages of each type.

Sent​

The number of messages sent of each type.

Delivered​

The number of messages that were sent and delivered.

Read​

The number of messages that were sent, delivered, and read.

Not delivered​

The number of messages that were sent but not delivered.

Incoming messages​

Number of incoming messages​

Total number of all incoming messages.