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Creating Click-to-WhatsApp Ads

Last updated: 13 April 2022

Click-to-WhatsApp ads (or ads that click to WhatsApp) are ads on Facebook and Instagram with the embedded Send Message button that once clicked opens a conversation thread in the WhatsApp Business app. This way, your clients can contact your business using WhatsApp. Placing this button greatly enhances the performance of your advertising campaign and ad conversion rates.

www.facebook.com

To add the Send Message button:

  1. Connect your WhatsApp account to your Facebook page. www.facebook.com
  2. Create a click-to-WhatsApp advert. www.facebook.com

After that, you can launch your campaign using the click-to-WhatsApp ads on Facebook and Instagram. Then, on the Analytics section of your edna pulse account and API, you can track the data about ad traffic in WhatsApp.

The following parameters are available:

  • body — text of the ad in which the client clicked the button.
  • headline — AD header.
  • sourceID — Facebook ID of the ad or post.
  • sourceType — type of the ad in which the button was clicked: ad or post.
  • sourceURL — AD URL.