Getting Started

Last updated: 3 June 2026

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WhatsApp

Integrating edna Pulse with Bitrix24 via the WhatsApp Business API.

To connect the WhatsApp Business API, go to the official edna website, click Connect now, enter your details, and submit your connection request. Once we receive your request, we will contact you to proceed.

edna.io

What is the WhatsApp Business API

The WhatsApp Business API (WABA) is a software interface developed by Meta for businesses. It allows companies to integrate with the WhatsApp messenger to automate and manage communications with customers.

Unlike the standard WhatsApp and the WhatsApp Business app, WABA is geared toward medium and large businesses and includes advanced features for automation and integration.

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It is used exclusively through other programs, such as CRM systems.

Key Features of the WhatsApp Business API

• Integration with CRM systems and other applications for personalized and automated communication.
• Bulk and triggered messages without the risk of being blocked, with support for media content—images, videos, files, and buttons.
• Display of a verified company profile with useful information—business hours, address, contact details.
• Use of chatbots for automated responses and customer support.
• Detailed analytics and statistics on communications to inform data-driven decisions.

Who Uses the WhatsApp Business API

• Companies that handle a high volume of customer communications and need a scalable communication channel.
• Sales, marketing, and support teams that prioritize personalized interactions.
• Businesses that want to systematically integrate WhatsApp into their business processes and improve communication efficiency.

Differences Between WhatsApp Business API and Unofficial WhatsApp

Feature	WhatsApp Business API	Unofficial WhatsApp
Use of a landline number	+	-
Unlimited outbound messaging	+	-
Green checkmark account verification	+	-
Channel SLA	+	-
API integration	+	-
CRM integration	+	-
Chatbot support	+	-
Requires SIM card and mobile phone	-	+
Requires constant mobile internet access	-	+
Number of operators	Unlimited	1