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How to Launch Your First Broadcast in edna Pulse

Last updated: 16 July 2026

In this article, you’ll learn how to quickly set up edna Pulse to send your first broadcast — from connecting the channel to analyzing the results.

tip

Before you begin, make sure the necessary licenses are activated and paid for in your account. License fees are automatically deducted from your balance upon activation and renewal.

File IconLicense and PricingFile IconGeneral Information about Your Edna Pulse Account Balance

Basic Setup Guide​

Step 1. Connect a channel​

  1. Go to the Channels section.

  2. Click Add Channel and select the desired channel: WhatsApp, WhatsApp for customer, Viber.

    tip

    If the channel you need is not available for connection, contact your personal edna account manager to obtain a license.

  3. Follow the instructions for the selected channel to complete the setup.

    File IconHow to Connect a WhatsApp Channel File IconHow Partners Can Connect a WhatsApp Channel for Customers File IconHow to Connect a Viber Channel

After registration and verification by the provider, the channel will be available for sending messages.

Step 2. (Optional) Prepare the audience​

  1. Go to the Audience section.
  2. Click Add client to add a single recipient or upload a list of recipients. File IconHow to Add a Broadcast Recipient File IconHow to Upload a List of Recipients

Step 3. (Optional) Create a message template​

tip

For WhatsApp and Viber channels, messages can be sent using templates.

  1. Go to the Templates section.
  2. Click Add Template and select the desired channel: WhatsApp or Viber.
  3. Follow the instructions for the selected channel to configure the template. File IconTemplate types
warning

Once registered with the carrier or provider, the template cannot be modified. To make changes, create a new template.

Step 4. (Optional) Configure message cascades​

tip

Cascades allow you to automatically use backup channels if a message is not delivered via the primary channel.

For example, send a message to WhatsApp first, and if it isn't delivered, send it to Viber.

  1. Go to the Cascades section.
  2. Review how cascades work. File IconCascade Operation Principles
  3. Create a cascade following the instructions. File IconHow to Create a Cascade

Step 5. Launch the broadcast​

  1. Go to the Broadcasts section.
  2. Create a broadcast and specify its settings, audience, and content. File IconHow to Create a Broadcast
  3. (Optional) Check the broadcast results. File IconHow to Review Broadcast Details

Step 6. Analyze the results​

  1. Go to the Analytics → Messages section.
  2. Review the delivery and engagement statistics for your messages. File IconHow to View and Download Message Report
  3. (Optional) Download the reports. File IconHow to View Final Report on Messages

Additional features​

You can also:

  • set up automated communication workflows;
  • manage incoming messages in the Dialogues section;
  • connect APIs and webhooks to integrate with CRM and other systems.
File IconUsing Scripts File IconGeneral Information About Dialogues File IconGeneral Information about edna Pulse API Keys and Webhooks